Ways to Choosing your Gamification Platform
There are now many business owners who are at a loss on how to grow and to also develop their loyalty programs or in engaging their long-time employees. A gamification platform is developed by companies who specializes in user engagement. They will help in making life of non-tech savvy owners a lot easier through the process of centralizing and in organizing all of the engagement efforts. But, the new engagement solutions are now popping up daily. In this article, you will be guided on the selection process of a gamification platform.
Know What you Want to Solve
This would be the most crucial step, but firms mostly fails in approaching gamification with specific goals. A common thing that we see are companies who tends to expect gamification to solving problems such as having low customer engagement and also on poor sales. Such type of problems have different causes and mostly cannot be fixed through a single initiative.
It is best that you focus on a certain metric which will impact your broader goal. When you wish to increase your sales, you should consider a game-plan with how you could do that and consider figuring out on how gamification could support the plan. Once you have identified a certain behavior which you wish to change, you will then be able to tailor gamification programs on a particular goal. A good example of it is where you may notice that the sales team is not following leads which are past on the second call. For you to change it, you can set up a leaderboard ranking for every team member and then reward points for following up on the leads for several times.
Identifying Target Market
There are two main types of gamification programs. These are the ones that are aimed at consumers or users and the ones that are aimed at employees. It’s essential that you find out which one you will need, which actually depends on your kind of business. If you ever try to improve office morale, employee gamification programs will be the best one. When you want to raise consumer awareness on a particular product, user-focused gamification programs actually are more appropriate.
Know the Programs Scale
Concrete ideas in fact are important because the scale of the program dictates the implementation timeline, the vendor type required as well as the amount of data which you need to analyze.
Setting a Budget
Whatever the project goals are, it is very helpful when you have an idea to how much you want to spend. Though you may not know how much is the cost of a gamification program, it’s essential that you have a clear maximum budget for it.
Look for Vendors
After knowing what’s the problem, it is important to find your target audience, know the scope of the program and know what is your budget, which can all be done through choosing a vendor.